A wave of pink is flooding stores everywhere, as retailers participate in Breast Cancer Awareness Month. For the savvy shopper, it's an opportunity to donate to a good cause while snagging unique, pink-hued items.
Among the local businesses offering pink products:
- Breathe Inspiring Gifts in Port Jefferson sells the Alexa's Angels line of jewelry, which sends part of the proceeds to Breast Friends.
- Greentique in Port Jefferson is selling crystal pins ($12-$16) and "I Love Boobies" bracelets ($2-$5) with the proceeds going to charitable causes.
- Aramé Salon & Spa in Port Jefferson is offering pink hair extensions for $10, and is taking part in Cut for a Cure on Oct. 14 to benefit the Stony Brook Cancer Center. The salon is also holding a raffle all month long to benefit the center.
- K.C. Nails and Hair Salon, located at 2693 Middle Country Road in Lake Grove, is offering pink hair extensions for $10 and manicures for $10 to benefit breast cancer research, which is being matched dollar for dollar by a generous customer.
- Tricia's Step 'N' Style Hair Studio in Miller Place is doing pink hair extensions for $10 and $15 manicures to benefit the American Cancer Society, and is taking part in Cut for a Cure on Oct. 28 to benefit the Stony Brook Cancer Center.
- The Writing Place in Stony Brook is selling pink-themed Vera Bradley items that benefit the Vera Bradley Foundation for Breast Cancer.
- Panera Bread in Port Jefferson Station is selling pink ribbon bagels with 100 percent of the proceeds going to the the Prevention is the Cure foundation.
But before you plunk down your green for some pink, the nonprofits behind Breast Cancer Awareness Month want you to check the label.
Jenna Glazer, director of development for Young Survival Coalition (YSC), a global organization dedicated to helping young women who are diagnosed with breast cancer, said that buyers should be on the lookout for a label or tag that tells where the money from the purchase goes.
"If you walk into Bed Bath & Beyond and see something with a pink ribbon and no information about where the money is going, chances are it doesn't benefit the cause," she said.
Glazer said the best way for consumers to ensure that pink products are legit is to visit the non-profit's website for a list of its partners. YSC, which is based in New York City, lists Oakley, Nutra Nail, Liv/giant bikes, Ford and Urban Outfitters as some of its partners.
The amount of money donated to the nonprofit is also key, Glazer said. With YSC's partnership with Oakley, for instance, $20 from each pair of sunglasses goes right to the nonprofit, which offers resources, connections and outreach to young women with breast cancer.
And for a group like YSC, which is on the smaller end of the spectrum of breast cancer awareness groups such as Susan G. Komen For the Cure, the check it receives is just part of the benefit. Each time YSC partners with a company, Glazer said, "It raises the profile of nonprofit and gets the word out to the people who need us."
Here are a few pink products available online that breast cancer nonprofits are putting their names behind:
- The Breast Cancer Research Foundation (BCRF) has partnered with Barnes & Noble, which is offering a pink leather Nook cover with a stitched ribbon for about $35, with $5 going to the foundation.
- Susan G. Komen for the Cure sells its own official merchandise on its website. It has pink leather business card holders for $15 each, as well as candles, coasters, neckties and car accessories.
- Hard Rock will celebrate its thirteenth season of Pinktober with a variety of merchandise, including a pink honeycomb robe for $80. 75 percent of the profits from each item sold goes to the Caron Keating Foundation.
Some retailers don't enter contracts with nonprofits but still donate a portion of their proceeds. Team Cheer, a website that offers gear for cheerleaders, is donating 5 percent of its pink profits to BCRF. From socks to bows to briefs, the company's Cheer for a Cure collection includes products from $5 to about $25. You won't see it advertised on the BCRF website, but according to foundation staff, Team Cheer has made donations for the past two years.
If you think a pink product is suspicious or you are wondering about the relationship between the company and the cause, give the non-profit a call. Representatives are usually happy to verify whether a company is really giving.
"I've actually gotten Google alerts and seen people say they are partnering with us and they aren't," Glazer said, adding that she follows up on those alerts and asks for a check from the retailer that made the claim. Sometimes, she said, retailers were unaware that they needed a contract with YSC and will send along the check happily.
But in some cases, she said, "I never hear back from them."
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