VIDEO: Ward Melville's Future Advertising Executives in Action

When Jennifer Trettner's advanced advertising class presented their projects on Friday, they weren't just showcasing their work – the students were pitching actual branding campaigns to the executives of One Day, a New York City based for-benefit company.

CEO Chris Wogas said One Day plans to bring together those who need help and those who are capable of offering it across a wide spectrum of social issues.

"I am convinced that an organization can do good and well at the same time – these do not need to be competing interests," Wogas said in an email to Patch. "All we need is one day from the people in the community, either one day of work or one day of sponsorship a year (to pay someone in the community to work) and we will change the world."

And along the way, One Day will get a little help from Trettner's class, which took a field trip in October to New York City for a bike tour of Central Park and meeting with One Day to get acquainted with the company's mission. Then, the students went to work.

"I thought that this was a great experience," student Carly Goldstein said. "I loved having the real-world opportunity."

Trettner's advanced advertising class is the same one that designed the Setauket Fire Department's 9/11 memorial several years ago.

Editor's Note: This story was produced by Christine Sampson and narrated by Brendan O'Reilly.