Popular clothing boutique Beverly Frills has left its home of five years on Port Jefferson's East Main Street and has arrived at The Studio in Stony Brook.
Owner Angela Janetakis has also revamped the business by departing from the previous Beverly Hills style – which catered to preteen girls with casual clothes and party dresses and accessories – with a new focus on designer women's wear.
"I love vintage inspired clothing and even some retro inspired clothing," she said. "Things you're not going to find in the mall. Unique pieces that are going to make this boutique stand out from the rest."
Beverly Frills will still offer dressy outfits for 'tweens, but with a special twist: Janetakis will utilize The Studio's greenhouse to create a one-on-one personal shopping experience for girls by setting up a dressing room and bringing out dresses for them to try on.
"They're so loyal and they loved Beverly Frills [in Port Jefferson]," she said. "When I did the personal shopping experience, I asked 'How did you like the new Beverly Frills?' They loved it."
The former Beverly Frills location had one major flaw, according to Janetakis.
"I love Port Jefferson. I think it's a great little village, but unfortunately the parking situation made it very difficult," she said. "I loved the store, but it was time."
The former Beverly Frills space was between 800 and 900 square feet. Janetakis's space at The Studio is much smaller, but that's OK with her.
"I like the idea that the space is small, so that the clothes are constantly changing. It has almost a Parisian feel," she said. "It's cozy. It's easy."
The idea of moving to The Studio was conceived in December, when Janetakis was invited to do a pop-up shop for two weekends. She wound up liking the space so much she moved in. She shares the space with neighboring children's clothing boutique Eloise & Oliver and the Christina Bohn photography studio. The space was formerly home to Samantha Drew Home, owned by interior designer Michelle Mancuso, where she and specialty event planner Laura Mastriano host parties that offer women a fun shopping and networking experience together.
"Just being here is very inspiring," Janetakis said. "Everyone has some creative ideas. There's more of an opportunity to be really creative in this space. It's a magical space, not your typical boutique."
