Family Forum: Boy's Painted Toenails, Controversial or Not?

A recent J. Crew advertisement depicting a young boy's toenails being painted has sparked controversy.

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The Family Forum is designed for moms, dads, grandparents, aunts, uncles and caregivers all to share ideas on topics, questions and ideas involving families in our community. Let's get the discussion going with this week's topic:

A recent J. Crew advertisement depicting a young boy's toenails being painted pink by his mother has sparked discussion, so after seeing the ad we ask: what are your thoughts?

Kelly Campanella April 20, 2011 at 10:19 PM
I saw the ad last week on GMA and my reaction was look at mom and son bonding and having some fun. I see nothing wrong with this at all and was quite surprised at the amount of negative comments on the web. Dads and daughters bond over sporting events and the like as little girls seek some quality daddy time and will try to get dad's attention by showing interest in what "dad" is interested in. So why wouldn't a little boy take interest in what mom's doing? And, why is it wrong...they're little they do not have any preconceived notions about anything. They're innocent!
Marian Larson April 21, 2011 at 12:01 AM
I couldn't agree more with the comments above. What's the big deal? The only big deal is the one J Crew is hoping to get. The ad is making the news and is deemed unacceptable by some. That's exactly what the advertising execs want the ad to do! If your son wants to paint his toenails pink, or his fingernails for that matter, so what?
Lisa April 21, 2011 at 11:01 AM
I agree with everyone above.. Harmless! and look at all the free advertising J.Crew is getting. I'd love to see some of the dad's point of view on this.
JoAnn Tiranno April 21, 2011 at 12:42 PM
I agree with with all the moms above. I think ad execs at J crew are looking to make the news to get revenue, any way they can. On the note of painting a boys nails pink. Historically Blue for boys and Pink for girls emerged through advertising markets in the 1920's,(advertising is still dictating standards) but examples of pink as a mark of the "feminine" aren't hard to come by, one of the cruder being the use of a pink triangle to identify homosexuals in Nazi prison camps. So let's not see this as some kind of mark of identity, and not read into it. It was meant to incite, playing on what is in the culture at large.
aracely madrigal March 26, 2012 at 12:25 AM
So my 2 yr saw me doing my nails and wanted in. I painted his toenails only. He loved and shows his feet to every1. Now my entire family (including my husband) is acting like I am turning my 2 yr old gay! My husband removed the polish and my son cried so much! I was so angry but nobody seems to get it.


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