Why isn’t my house selling? This is the main question a seller will ask me when I meet with them after they have been trying to sell for a period of time.
Price to Sell to Get Those Offers
If you overprice your home, you won't draw much buyer interest,
and the house will linger on the market. To drive demand and attract offers,
you have to price your home just right, “but they will only offer me a lower price” – that’s what a seller will respond to me. If you analyze the comparables, and then price the house with those facts, you will get buyers in the front door. You don’t want to go much lower than what the other homes sold for to make a buyer think that something is wrong with the house. That goes back to pricing it
right. Rely on an experienced Realtor. They are touring the homes with the
buyers, they are getting an objective feedback. They speak with the buyers and know what buyers are looking for.
Use comparables that are no more than 90 days old and look at comps for homes that were sold in foreclosures and short sales. Why should you include them? Because you need to know what buyers options are.
Host a Broker Open House
The more real estate agents who know your house is on the market, the more potential offers you can draw, potentially getting an offer or multiple offers. A lot of times, brokers have a buyer in mind and see your property and think, Oh wow, this property is perfect for this buyer, hosting a broker open house gets the word out among brokers.
Be Sure that Your Realtor has Extensive Exposure on the Web
Now 80% of all home buyers first preview houses online. The more comprehensive the online presence, the better. The house should contain a lot of pictures, so buyers can envision their life in your home.
Stage the House
Your home is more likely to reap interest if it is staged:free of clutter, scrubbed of pictures and personal items, and with neutral decor.
It has to look like it's out of the Better Homes and Gardens magazine; the goal is for buyers to fall in love with how it looks. The biggest mistake a homeowner can make is
not getting rid of the clutter. It is just as important to make sure the house
has curb appeal because some buyers won't even get out of the car when
searching for a prospective home.
Call me for a FREE market analysis of your home. Ask about
my full service, LOW FEE Brokers Commission available to market and sell your
home. All homes are listed on MLS, with comprehensive online presence.
Geri DeRosa Ertle, Licensed Real Estate Broker
Charles Rutenberg Realty
Local Office Setauket, NY (631) 379-8157
Member of NYSAR, LIBOR, MLS, NAR,