Jamba Juice opened its doors on the most infamous shopping day of the year and is off and running already, according to owner Scott Borland.
"We're finding that about 50 percent of people who come in here have already heard of or tried Jamba Juice," he said. "... We're exceeding expectations."
When a customer walks in, he or she can expect to be greeted with a loud and cheerful "Welcome to Jamba Juice" – a company standard that's fitting for his team of employees.
"They're very energetic," Borland said. "We've got a great bunch of kids here."
So far, the most popular items at the Stony Brook location include the Strawberries Wild, Caribbean Passion and Banana Berry smoothies. Jamba Juice accepts Wolfie Wallet and will soon be lauching "BOGO" specials for Stony Brook University students on Wednesdays. High school student specials are also on the way.
Jamba Juice was launched in California in 1992, and has since expanded to Texas, Florida, Kentucky, and Indiana. Outside of a mall location in Garden City and a terminal location at John F. Kennedy International Airport, the Stony Brook location will be the first storefront on Long Island.
As Patch has previously reported, the 1,600-square-foot space, once home to a deli, is a little bigger than what Borland said would typically be the ideal size for a Jamba Juice storefront because its Long Island headquarters are also housed there.
"It all came together. We're ready for the next one," Borland said, referring to his plans to expand the business on Long Island. "This is sort of a learning store for us. Now we have a model to work from."
Jamba Juice is located at 2460 Nesconset Highway, Suite 1, in Stony Brook, near the corner of Stony Brook Road.