Long Island has just became a bit more appetizing.
The Sag Harbor-based publishers of Edible magazines on Monday announced the publication of Edible Long Island to kick off on Sept. 26, focused on the food, wine, beer and agriculture of the America's first suburb.
“In both our Edible East End and Edible Brooklyn editorial planning we were finding more stories in Nassau County and western Suffolk, and more Long Island products (beer, pickles, ice cream) being sold on the East End and in the city," co-publisher Brian Halweil said in a statement. "We have more and more reader interest from Long Island zip codes. And we realize it’s one of the biggest media markets in nation – a couple million people, including many young families, eager to discover the local food movement and make it part of their lifestyle."
Edible, which publishes in 80 markets across the country, places its free magazines in many restaurants, markets and other food establishments. The company also publishes iPad and iPhone editions for download through Apple's app store. Content focuses on chefs, artisanal food makers, growers and farmer's market vendors.
The company, began in Southern California in 2002, runs 40,000 copies on Edible East End, 40,000 of Edible Brooklyn and 100,000 of Edible Manhattan and expects the Long Island circulation to be somewhere in between.
Edible also hosts several major food, beer and wine events.
"Long Island Wine Country still hasn’t broken into the big wine market in Nassau County, which is crazy. We want to help that happen, just as we helped LI Wine Country break into Brooklyn. Our Long Island readership is hungry, the advertiser base is eager, and there are many great stories to tell and events to hold, including Long Island Uncorked and Good Beer Long Island, which we plan to roll out in 2014," Halweil said.