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Do You Support Small Biz? Abandoning Local Shop Says 'No'

Toy Shoppe of Setauket points the finger at lack of community backing for mom and pops for its decision to head south.

Michael and Shari Zuckerman, owners of The Toy Shoppe in Setauket, aren't leaving town quietly.

The couple on Wednesday and moving the business to North Carolina, where they claim the market for mom and pop retail is alive and well, something that can't be said about Long Island, according to them.

"This town, like many other Long Island towns, does not support its local stores. Many people in the town refused to step foot in the store for reasons we can’t put a finger on. The sentiment we got was that because we were small, we had to be overpriced. While true we were small, we held our line on price and service the big boys would have been jealous of," they wrote.

"If Long Islanders, and Three Village residents do not open their eyes, they will be without so many small stores they expect to find when they need them."

The pinch that small businesses feel these days as a result of the heavy congestion of Big Box retail on the North Shore of Suffolk County and more interest in consumers for shopping online has contributed to the emptying out of main streets like the ones in Kings Park, Smithtown, Upper Port Jefferson and Rocky Point as well as strip malls in places such as Commack and Port Jefferson Station where a mom and pop can be neighbor to an anchor tenant big-box store.

But the claims of the Zuckermans beg the question: Do you support your mom and pops? And, in your opinion, what needs to be done to keep small business on Long Island?

Let us know in the comments.

Matthew Lott May 3, 2012 at 04:39 pm
If they don't take responsibility for what they did in this location, it seems they won't do any better anywhere else.
John May 3, 2012 at 04:57 pm
They stuck it out for less than two years in a location no one would think to look for a toy shop and had zero internet presence in a time when half of all shopping is done online. And then they cursed the area for not supporting them on their way out.
Almost every business I can think of on 25A in Stony Brook, Setauket and Port Jeff is a "Mom and Pop" and most have been there my whole life. They should be thankful they didn't own a hardware store when Ace moved in or a sporting goods store when Sports Authority showed up.
Fred May 3, 2012 at 04:58 pm
a few months ago I went around downtown soliciting donations for a local charity, and found not only were these mom and pop stores reluctant to give even a small donation (in exchange for free marketing) many seemed almost angry that I was bothering them, despite the fact their stores were empty. Yet, when I approached some bigger chain establishments, they were all too eager to donate. So I guess it could be asked, have the Zuckermans given anything to their community they're so eager to blame? I
I can attest to the fact that NY has the most oppressive business taxes and in general a very difficult place to do business. That alone is reason to leave, but myself, I would gladly pay a little more to shop in a local place that's part of the community.
melissa May 3, 2012 at 05:02 pm
I am from Kings Park and currently live in Smithtown, I think the problems of their downtowns has less to do with "the community not supporting local business" and more to do with how inaccessible these two downtowns have become. Parking is minimal and they are not pedestrian friendly areas. I am certainly not going to take my family for stroll down Main St in Smithtown or Kings Park. It's poor city planning and not lack of support for hometown business. Look at Mike Franchi, he has 3 successful businesses in Kings Park - all accessible and all supported by the local community. Red and Ciros also do very well, very accessible. The businesses in the Key Food Shopping center have all been there for AGES bc they are accessible and supported by the community. They also offer people what they need, if there is no demand for your business of course it is not going to survive - candy stores, thrift stores by the dozens, etc. The dance studio (Encore) and the Yoga place have also done well bc there was a need for them. Revamp downtown and make it more welcoming and pedestrian friendly and I think youd see an increase in local support much like in Huntington Village and Sayville. In order for people to support local business, we need to be able to get to them safely and conveniently. Poor planning on the towns part of business owners starting up businesses there is not demand for does not equal lack of local support. Its just common sense.
CJ May 3, 2012 at 06:41 pm
As someone who has worked for Small Businesses, and owned a Small Business, I have to say, you can't image the # of people who come in every day soliciting for donations. As much as there are many great causes, and I do believe it is important to be charitable, business owners do have to pick and choose who to give their money to - especially if it is a business like this one, which was clearly struggling. I see no shame in turning down making a donation if your business can't afford it, but that being said, I do not know the particulars of this business, this is just a general thought.
Phil May 3, 2012 at 08:06 pm
Agree with CJ, I have been in the same scenario and if you have to every Tom, Dick and Harry who walked through the door you would be out of business in a month. Unfortunately in today's world the second someone doesn't get their way they are tweeting away to degrade someone on the internet even when it is usually unwarranted.
robkoz May 3, 2012 at 08:15 pm
Funny that you mention NC. A few RN's and a Nurse Practitioner moved to NC and they wont ever come back. Most of the people they work with ARE from NY. Most of the people that actually have careers and are contributing member of the economy are bailing off of Long Island because they can no longer take the tax abuse from the state and unions.
News flash! If we are spending all of our money on taxes what makes these politicians/unions think we can afford an economy?
Christine May 3, 2012 at 08:34 pm
I agree 100% with Melissa. I find it much easier to shop at a target with my little ones then at an inconvinent local shop. If I can't push my kids in a stroller or cart with ease then I'm not interested in shopping there. I do feel bad for the Zuckermans but I wish them well in North Carolina.
Brian May 3, 2012 at 09:40 pm
Good bye! you didn't advertise - what do you expect! maybe you didn't have product that people wanted!!!
Frank Imburgio May 3, 2012 at 09:58 pm
This is America, land of consumers and the free market. We want Good Stuff Cheap. If you aren't offering that, we will move on. North Carolina is no exception. I believe that when you blame the customers instead of your own product, marketing, pricing or service -- you're putting the blame in the wrong place. A simple change of location is not going to undo all the competition in a global economy. I also own and operate a small business, and I think these small business owners should re-think the reason they did not do well. Its a tough, competitive world out there; not just in Setauket.
eric May 3, 2012 at 10:08 pm
Simply there needs to be sufficient affordable(not projects) living space on top or adjacent to these business's*. Simply by people walking by these shops every day will alure them to enter one day- simple logic- isolation via highways NSP SSP makes it easier to travel to target walmart costco ( all in same lot) then stroll down ur own towns pretty main street- young people need to start families abd gave a modern urban lifestyle- LI is so conservative raise tax 2$ so we can all survive- paraphrased to say the least- eric from KP
Matthew Lott May 4, 2012 at 05:57 am
If you don't have the Talent to create and run a small business, None of the Government "hand outs" is going to help you.
It's survival of the Fittest in our Economy...and if this business was any example of general ineptness and lack of Talent.
Cindy Zeis May 4, 2012 at 11:52 am
As a marketing consultant I find that most small business owners have most of their investment in the emotion or idea of their business with very little real marketing knowledge to back that up. I find that even when they do invest money on attempts at marketing their business, it's usually piece meal and disconnected, not a well thought out system. Most don't even have a clear vision on who their customers are. It becomes a matter of hope and with that comes much despair. I hate seeing board-up's happen more than anyone. I have a real love for the main street feel and will absolutely pay more money for a product if my experience with the business is a good one. Hey, Starbucks sells more coffee on emotional appeal than they ever would by just selling beans and brew.
Good luck to those who are moving their businesses to more affordable locations but beware, wherever we take ourselves we are still there and unless we change how we operate our businesses the same thing will keep happening over and over again.
Joan Nickeson May 4, 2012 at 12:40 pm
I support any business that sells products made in USA. I pay more for sneakers, quality toys, local food, even greeting cards (have you checked the labels lately?) And I spend the extra money gladly. If a store is selling goods from China, local shop or big box, I look elsewhere. It is not easy, and I have learned to do without a good deal, but I try my best to stick to this concept.
JNR May 4, 2012 at 12:57 pm
I'm with you Joan!
Joan Fuoco May 4, 2012 at 01:13 pm
We have been at our location in Rocky Point for over 28 years, and have weathered both the economy and the By-Pass. Our customers have been great; and, despite the number of ads we take out, word-of- mouth still seems to be the best advertising. No store can carry 100% of American- made products--- that just can't be done anymore. We pride ourselves in having an extremely large selection of American-made items: we label them, we point them out to you ( it's our country and we definitely are proud of the pieces made here). All we can say is to patronize your local stores and don't judge them unless you've been in them. Joan Fuoco, Lasting Treasures Country Store, Rocky Point.
Alyssa May 4, 2012 at 02:32 pm
I also never heard of this store. They clearly were not advertising enough, and according to their patrons' reviews- they were rude to their customers . This goes to show you that these people obviously didn't care about their business and were more concerned with making money. If keep that same bitter attitude, they won't do well anywhere. There are plenty of locally owned shops who have survived- BUT I'm sure they've also taken a hit by the box stores as well. For the sake of our community and our local economy, We ALL should always try to support the local vendors vs. the corporate box stores and chain restaurants. For one- they're ugly eye-sores, putting money in the corporations’ pockets only hurts our local economy, and you usually get mass-produced items.But I have to admit that I will occasionally shop at Target, Best Buy, Bed Bath and Beyond, because its convenient, cheap, and I always have a coupon. I wish that we could have more downtowns and less hideous strip malls filled with chains. Honestly, we should all be taking a stance to support our community by patronizing local vendors. And for the local business owners- you should be doing whatever you can to get the people in your stores- coupons, specials, promotions, and most importantly- internet presence. (I usually don't go anywhere that doesn't have a website) If you local stores want to keep up with the chains, you need to invest in your business- plain and simple- otherwise you will not survive.
Trust_N01 May 4, 2012 at 04:41 pm
One of the biggest problems I see in the attitude of too many people in this country is that they seem to believe the premise of the American Dream is that "everyone can be successful", and when they're not a success they look for someone to blame for blocking their path to riches. In reality the premise is that "ANYONE can be successful"... a subtle, but important difference from "everyone...".
There are no guarantees in the "American Dream", but the opportunities are available... all it takes is a little bit of ability, a lot of perserverance, and a great deal of luck. And because of that last part, an "if at first you don't succeed..." attitude is also essential, as is a sense of self-responsibilty. While I'll give the Zuckermans credit for being willing to try again, I think they need to do some serious soul-searching to consider the probability that it wasn't everybody else's fault they weren't successful.
Rabbit May 4, 2012 at 04:46 pm
WOW!! I am a small business owner and I appreciate all your comments. The problem with any small business not advertising or marketing enough is the length of the bad economy, 4 years is a long time.Money becomes a issue when you are doing all you can to stay in the game. I understand their frustration! The truth of the matter is people are shopping on line and the new approach is how cheap can I get it! I have found if you continue to have excellent customer service and product that is not found everywhere, people will still support you. I am working harder then ever and I am doing this over 20 years but like you say "survival of the fittest"!! Keep in mind if you don't support small business, they can stand on their heads, they won't survive without customer support. I guess after reading this I will address my web presence! Gotta keep moving!!
Kevin Huttenlocher May 4, 2012 at 05:36 pm
The internet has become a way of life now for buying everything. Toys can be bought everywhere online. Only thing that would keep a small toy store alive and well nowadays would be a desire for the people in the town to "want" to keep them alive. There has to be a desire within the people that shop there to buy toys there knowing that the same toy can be had on a hundred other sites on the internet for 30% less money or even less. There is no way that the store could disguise there stuff as a "good savvy buy" or that they have a monopoly and only they sell these toys exclusively. So we get back to loyalty to the store owners and their family. A good buy has become a standard in American shoppers with "some" exceptions. The exceptions of people walking in and buy the $85 toy impulsively is unfortunately low in numbers to allow a sufficient income to pay overhead + income. Maybe at one time back in the day, with limited choices of sources for toys that used to work.
Kevin Huttenlocher May 4, 2012 at 05:38 pm
I am sorry that you guys are leaving to NC and I can offer no new unplayed strategy to solve what you had been dealing with. I owned and operated a mom and pop auto repair shop in Suffolk County for many years. I struggled for many years because I could not become the aggressive sales person that most shops have, merchandising and selling many services and parts that were overpriced and also not needed to my clients. As a direct result of my "honesty" I was forced to "reinvent" myself. I did just that. I created HouseCall Auto Mechanics - a mobile repair business where I fix peoples cars where they are and do it without gouging people. 8 years ago, I never looked back. Now have so much work I often wish the phone would stop ringing. Consider reinventing yourself with toys. Build a website for toys, much smaller profit per toy and sell much more product.
Alyssa May 5, 2012 at 04:44 pm
Well part of the reason I am so adamant about companies having internet presence is that I am a web designer/developer who previously worked in marketing/advertising. Not to be a self- promoter, but I am actually trying to start up my own company as well. Any local business owners that still don't have a website or even if you have a site that is in need of an upgrade, you can contact me alyssa@northislandwebdesign.com and I will be happy to help you. Even if you just want a couple free pointers.
Matthew Lott May 6, 2012 at 11:27 am
You can have ALL of the new, whizz bang, social media gimmicks you can think of, IF you don't give the public what they think they need, and you don't give it to them at a competitive price, it's all going to sit there.
WHY anyone would open something like a toy store in downtown Port Jefferson these days, has lots of discretionary income sitting around, and isn't looking to establish a Business, but a hobby.
We Heart Long Island May 6, 2012 at 04:56 pm
You should have a working website before promoting yourself.
prof mom May 7, 2012 at 10:37 am
It was in a terrible location. Nobody would be walking by and just drop right in. Perhaps they should stop pointing fingers at an unsupportive community, and take a look at their poor business plan. There are dozens of empty store fronts. Why didn't they pick one with lots of foot traffic? Facebook page? Website? Local ads? Heck, Tha Patch? This is a community filled with people who are ready to spend. Look in a parking lot at all the high end cars. Sorry Folks, good luck in NC. Most people there are from NY.
Roy May 7, 2012 at 11:05 am
anytime you open a business, you have to look at whether the demand is there, if the location is a high traffic area and in the modern day, you have to have a highly developed internet presence. that being said, it is sad when any business shuts down
Local shop owner May 7, 2012 at 02:04 pm
Supply and demand..End of story
The Toy Shoppe May 10, 2012 at 01:12 am
Wow! we just wanted to let you all know why we were leaving. Although true the space we chose was a very tough location, it was also all that was available in the area at the time, and quite frankly, 1/3 less money. None of you have been in our store, so don't rip the prices. We never chased our customers down (how ridiculous) we would , however, offer help if needed. We wrapped, remembered birthdays, names, and toys you already purchased. Now, for those of you with big mouths who never bothered to make a go of it on your own, you have no clue the expense involved in retail. We did OK in the spot. Just not good enough. We agree, location is key, price is important, and customer service is number 1. You all did prove a point though, you shop online and for the best price. So when you need that item in a hurry, dont despair when the store you hoped would be there , is gone.
Now that being said, Let us clear this up: we advertised quite a bit, and it is exhaustively expensive in NY. Try paying 6k a month in rent, keep the electric on, pay the insurance and then advertise for 2k a pop. Not easy. Good luck in NY, we will be happy with less expense in NC.
robkoz May 10, 2012 at 02:08 am
Best of luck in NC. NY is lost. There is no future here. The politicans and unions made sure of that. You made the right choice. Hopefully NC learns from Long Island's/NY's mistakes.
Matthew Lott May 10, 2012 at 02:59 pm
They are still in Denial, and they haven't learned anything for their experience here.

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justme June 9, 2013 at 11:57 am
Thanks for posting your experience. Good to know for those looking for next year.
Johny Q June 9, 2013 at 10:57 am
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Ammie June 11, 2013 at 06:45 pm
?? Ok?